Google Apps

Google Apps are used for people running their own businesses, although it can be used for personal use also. It has great security for business people as you control your own information, all your data is backed up and all your data belongs to you. You decide who you want to share your information with. This is good as you do not have to worry about your information getting into the wrong hands. You can always stay connected when using Google Apps, as you can sign into your email and documents and calendar. By having this function it means that all employees can be productive from anywhere around the world. When a business uses Google Apps is saves a lot of time and is more efficient  as you can upload any document you wish to the “cloud” in real time so employees, partners and shareholders can see it straight away by using real time, no need for emails being sent back and forth.

As I said Google Apps are more efficient as your calendar can tell you when and what days you are free and allows you manage your budgeting, invoicing and scheduling.  Google Apps is only £3.30 a month and that allows you and your employees access to new software and security updates. Google Apps  reduces your companies expenses as well as their environmental impact.

Businesses using Google Apps (Cloud) are such businesses like; Bradford & Barthel, LLP, HSR, Delta Hotels, YogaWorks, Cinram and Diversey. Each one of the reviews from these companies were positive, increased happiness throughout their workplace, increased productivity, reducing IT costs, efficient and effective mobility and a high level of security. These are just few of the many benefits of Google Apps.

Through my findings the Demographics of google apps are as follows;

Google Apps Users:

  • Seniority: Senior – 26%, Entry – 18%, Manager – 16%, Owner – 13%, Director – 8%, CXO – 5%
  • Location: San Francisco Bay Area – 4%, Greater New York City Area – 3%, Paris Area (France) – 3%, London (UK) – 3%, Greater Atlanta Area – 2%, Sydney Area (Australia) – 2%
  • Function: Information Technology – 14%, Consulting – 10%, Entrepreneurship – 9%, Sales – 8%, Engineering – 6%, Program and Project Management – 5%

Google Apps:

  • Seniority: Senior – 26%, Manager – 17%, Entry – 17%, Owner – 12%, Director – 8%, CXO – 5%
  • Location: San Francisco Bay Area – 6%, Paris Area (France) – 3%, Greater New York City Area – 3%, London (UK) – 2%, Ireland – 2%, Sydney Area (Australia) – 2%
  • Function: Information Technology – 12%, Sales – 11%, Consulting – 10%, Entrepreneurship – 9%, Engineering 7%, Program and Project Management – 6%

Google Apps (Cloud) ranks number 8 in the top 10 cloud platform companies. Although there are many different sections throughout the ranking Google only scored on the top 10 cloud platform companies. There are other categories such as cloud infrastructure, cloud foundation, network services and cloud security to name but a few.

I think this is a good App for businesses as it is cheap and very efficient for the business. Although they are still growing in their rankings, I think they will eventually rank higher in the ratings.

Google Apps

Rankings

Demographics

Twitter

Twitter is the new trend taking over the social networking scene. It is also known as a blogging service. Although the only problem is you can only use up to 140 characters per “tweet” whereas when using word press/blogger you can write a substantial amount. Personally I wouldn’t be the biggest fan of Twitter just yet as I haven’t used it that much. A lot of people around the world are using it and we see many Celebrities tweeting nonstop throughout the morning, noon and night.

After researching Twitter I found that it is good for advertising and promoting small businesses. There are two different accounts you can set up “Promoted accounts” and “Promoted tweets”. With Promoted accounts Twitter looks at your followers and searches for people with similar interests, Twitter will then suggest you in the “who to follow” section. This means that you can connect with people all over the world who can spread the word about your business and ideas. When looking at promoted tweets, Twitter monitors your tweets and promotes your best tweets. Twitter puts your best tweets in front of the right people at the right time. The only time you pay is when someone follows your account or participates in your tweets.

After researching the rankings of Twitter I found that Twitter was ranked number 13 on Twitter, although I could not find the actual figures of Twitter itself this is a Twitter page on Twitter that people follow. It shows that Twitter has 16180028 followers, it is following 120 people, it has 1537 updates and it joined 73 months ago.

Businesses who use Twitter as a means of advertising and promoting their business are businesses such as; Alter, Eldora Speedway, Hampton Coffee Company, Prefix Magazine, Drew Ressler and Whipped Bakeshop to name but a few.

Twitter Demographics (US);

It has been shown that 15% of adult online users use Twitter and 8% use it daily (February 2012). By NTwitteradoptionbyage

ovember 2012 users had almost doubled from 8% to 15%. Twitter usage in young adults is increasingly growing with figures ranging from 18% in May 2011 to 31% in February 2012. As there is a growing demand for smartphones there is a growing demand for the Twitter App on their phones. This means that there is more users tweeting daily, as technology grows, tweets grow.

Whousestwitteronacellphone

I think that Twitter is a brilliant way of promoting and advertising your business. It is showing how we can use social media not only in our personal lives but also in our careers.

Twitter Small Business

Rankings

Demographics

Twitter Customer Service.

This link shows a new feature about Twitter customer service and shows 10 brands doing it. This can help us if we set up a business online and can use this feature when dealing with consumers and when customers need help. I find this interesting as it shows how much technology has improved.

                                                            twitter-customer-service

Twitter Customer Services