Twitter is ready to be a true news operation

According to the Guardian Online Twitter wants to brake into the news industry. They are looking for someone to run their news operation. Twitter wants to figure out the relationship tool of business news and what it is. Here is a short paragraph from the Guardian Online explaining what they are looking for and what they desire to have as part of their new venture. 

 There are fewer and fewer jobs in journalism, but last week an ultimate job was posted. Twitter, fast becoming the basic source, tool, and distribution point in news, is looking for someone to run its news operation:

“You will be responsible for devising and executing the strategies that make Twitter indispensable to newsrooms and journalists, as well as an essential part of the operations and strategy of news organizations and TV news networks. You should have a strong vision for the broad potential of Twitter and news, while also being able to rigorously manage and scale the news team’s daily impact.” 

Unless this is a run amuck HR job description, that seems to be precisely what Twitter is proposing it wants someone to do: figure out the relationship of the world’s central real-time information tool to the news business, hell, to the very nature of what news is.

Actually, there is more. The notion here in this job description is that Twitter is both a front end for news, a first responder, a first draft of the first draft of history, and, as well, a back end, the fundamental instrument of all journalists, a wire service killer (the AP is still one of the significant costs in most news operations), a dedicated pool of eyes and ears on the ground.




PB works

PB works is known as online collaboration. It is useful for team projects in the business, personal life and throughout your education. I used PB works to collaborate my ideas with my teams ideas when we have a team assignment due in for college. It allows us discuss different topics when were not together. I think this is a good use of technology for college. As i said it also used in the business world and here we will look at how businesses use PB works throughout their workplace. 


The business can interact with their customers, teams, employees and other people on PB works. They can orgainise team meetings about products or important issues. Nothing ever gets lost through PB works, its easy to use and gives you  detailed and helpful information when needed, PB works can be used anywhere, you can access it from your computer, tablet or mobile. You can interact with consumers, investors and target your markets by allowing them join your PB works space. 

Agency Hub:

Agency hub is for different agencies to interact with each other or other teams or clients. There are many different things you can do through this like; schedule meetings, collect feedback and share information with clients or employees. Clients will be more informed and therefore will stay loyal to you. This can help agencies as they can stay interactive with employees as well as clients and other teams that may use PB works. 

Legal Hub:

PB works can allow legal or law firms get closer to their clients, this can boost billable hours also. Law firms trust PB works as they have good security and privacy tools. PB works can also offer good and solid information to their clients. Pb works work with many different law firms, focusing largely on solo attorney’s. 


PB works has helped students, parents and teachers. Many students use it when they are working in a team situation as they can talk to the other in their team and discuss their ideas for the assignment or arrange meetings between each other. PB works can encourage student-centered learning and allows many students have their own site on PB works. PB works provides useful information for students including book lists, articles and many other future resources. Students can share different information between each other with PB works which can help them. PB works encourages collaboration and interactive learning. 

Many different businesses use PB works such as; Non-profits orgainsation’s such as, Medical users such as UCSF Medical Center, professional services such as CBE Technologies, General Business such as RMC Vanguard Mortgage, Law firms such as Law Technology News, agencies such as Landor Associates/The B to D Group and Education such as IADT. 

I think that PB works is a really useful site to use as many different people can use it. It shows that businesses and education can use it but can also help each other by  collaborating with each other. 

PB works

Who uses PB works is used for many different tasks and people. It is known to be used for business, for education, for sales, for training and for HR. Here we will look at look at each section offers to others.


A business can use to get their messages across to new consumers. has a large usage of internal and external communication. When a business uses they can get their message to their chosen audience quickly and efficiently. You can share your information easily with your employees even if your not in the same country. Instead of just sending your slides to your employer or employees you can talk them through each slide just like a live presentation but you can perfect it and make sure it is to the best of your ability. When using emails your message can be taken up wrong, and if using the likes of Skype or video conferencing the connection may be corrupted and freeze so you can not get your message across to your team and motivate them to their fullest potential. By using you can get your message across clearly and precise. All you have to do is upload your slides, explain your message and post it to your chosen audience. This helps the business communicate clearly and efficiently.


Sales teams can use as a new advantage and new technology to help them communicate internally and externally. They can plan who they are targeting their message and to. Your targeted audience can watch your as many times as they want and when suits them to watch it. This is helping your consumers and showing them that you want to help them and make it easier for them. can be used on most search engines which allows your targeted audience watch your in an easy way. is easy for a sales team as they are use to presentations and it allows the sales team perfect their presentation that they will show to future investors or consumers. A sales team can use as a type of external communication as they sometimes face-to-face meetings are not possible so they use to as a means of communication. They can also use as a way of  introducing a new product to the team or employer but do not want to give their full idea yet and they just give them a taster of what is yet to come. can be used internally also, can be used as a form of training for other employees. Instead of using a press release a team can make a to make it different and new to investors and experts in the industry. As you can see can help the sales team a lot when pitching new ideas.


Training can be used anywhere around the world. If you are in one country and your employee who needs to be trained in is in a different country you can use to train them by organising certain slides to help the training process. A business can use after a live training session as the trainer can upload slides and them speaking over the slides to offer a recap on the training session. This means that employees can always be retrained easily as the slides are set up and easily accessible.


HR need to be constantly upgrading their recruitment and selection process. The can use a creative way of recruiting new employees by using If the business sends a to a recruitment firm new employees may be attracted to this was of recruitment as they can see the business is well educated in new technology. Instead of just using a normal CV like many other applicants a future job seeker may use as another source for a CV as it is different and will make them stand out compare to other applicants. By using you may get the job before another applicant using a plain CV. can be downloaded for free but obviously has many restrictions. Prices range from $16 a month to $15K a year. People who use can range from a CEO of a company to a Sales trainer to a product pitch to an informative class lesson or to a simple happy birthday to a loved one away from home.

I think is a useful tool to use in a business, but after doing a myself for a past assignment I found that it can take you a lot longer than just doing a regular presentation as you have time to perfect every little detail of you presentation.