Twitter is the new trend taking over the social networking scene. It is also known as a blogging service. Although the only problem is you can only use up to 140 characters per “tweet” whereas when using word press/blogger you can write a substantial amount. Personally I wouldn’t be the biggest fan of Twitter just yet as I haven’t used it that much. A lot of people around the world are using it and we see many Celebrities tweeting nonstop throughout the morning, noon and night.
After researching Twitter I found that it is good for advertising and promoting small businesses. There are two different accounts you can set up “Promoted accounts” and “Promoted tweets”. With Promoted accounts Twitter looks at your followers and searches for people with similar interests, Twitter will then suggest you in the “who to follow” section. This means that you can connect with people all over the world who can spread the word about your business and ideas. When looking at promoted tweets, Twitter monitors your tweets and promotes your best tweets. Twitter puts your best tweets in front of the right people at the right time. The only time you pay is when someone follows your account or participates in your tweets.
After researching the rankings of Twitter I found that Twitter was ranked number 13 on Twitter, although I could not find the actual figures of Twitter itself this is a Twitter page on Twitter that people follow. It shows that Twitter has 16180028 followers, it is following 120 people, it has 1537 updates and it joined 73 months ago.
Businesses who use Twitter as a means of advertising and promoting their business are businesses such as; Alter, Eldora Speedway, Hampton Coffee Company, Prefix Magazine, Drew Ressler and Whipped Bakeshop to name but a few.
Twitter Demographics (US);
It has been shown that 15% of adult online users use Twitter and 8% use it daily (February 2012). By N
ovember 2012 users had almost doubled from 8% to 15%. Twitter usage in young adults is increasingly growing with figures ranging from 18% in May 2011 to 31% in February 2012. As there is a growing demand for smartphones there is a growing demand for the Twitter App on their phones. This means that there is more users tweeting daily, as technology grows, tweets grow.
I think that Twitter is a brilliant way of promoting and advertising your business. It is showing how we can use social media not only in our personal lives but also in our careers.